Žórłowy tekst za 3.6 Digitales Marketing für Kultur und Angebote sej wobhladać


{| style="border-spacing:0;"
|-
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | '''Handlungsfeld'''
| colspan="2"  style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | '''3 Digitales Marketing'''
|-
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | '''Themenbereich'''
| colspan="2"  style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | 
'''3.3 Online Marketing'''

'''3.1 Digitale Präsentation sorbischer Kultur'''

'''3.2 Digitale Präsentation sorbischer Angebote'''
|-
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | '''Beschreibung'''
| colspan="2"  style="border:0.5pt solid #000000;padding-top:0.101cm;padding-bottom:0.101cm;padding-left:0.199cm;padding-right:0.199cm;" | Methoden des Marketings, mittels derer die Informationen über sorbische Angebote an Abonnenten und die interessierte Zielgruppe verteilt werden.

Leichter Zugang für Sorben und Interessierte zu Informationen zum sorbischen Volk und seiner Kultur.

Eine gebündelte Präsentation sorbischer Angebote (digitaler, analoger, bestehender und neuer).
|-
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | '''Visionen 2025'''
| colspan="2"  style="border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | 
* <div style="color:#000000;margin-left:0.55cm;margin-right:0cm;">Sorben und an den Sorben Interessierte finden effizient die für sie relevanten Informationen und Angebote und sind schnell vollumfänglich informiert.</div>
* <div style="color:#000000;margin-left:0.55cm;margin-right:0cm;">Eltern und Betreuer haben leichten Zugang zu einem breiten Angebot sorbischsprachiger digitaler Medien.</div>
|-
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | '''Ziele 2022'''
| colspan="2"  style="background-color:#e2efd9;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | 
* <div style="margin-left:0.55cm;margin-right:0cm;"><span style="color:#000000;">Ein Konzept zur Präsentation sorbischer Kultur, </span>sorbischer <span style="color:#000000;">Informationen und Angebote (Marketing-Maßnahmen-Plan) liegt vor. Dessen Umsetzung wurde begonnen. Durch die Umsetzung der Maßnahmen sind vielen Sorben die aktuellen sorbischen digitalen Angebote bekannt und werden verstärkt genutzt.</span></div>
* <div style="color:#000000;margin-left:0.55cm;margin-right:0cm;">Es gibt eine zentrale digitale Stelle, welche Wissen und Informationen zu Sorben und ihrer Kultur bereitstellt. Diese ist leicht auffindbar und wird z. B. bei der Google-Suche auf Seite&nbsp;1 bei der Suche nach „Sorben“ gelistet.</div>
* <div style="color:#000000;margin-left:0.55cm;margin-right:0cm;">Es gibt eine zentrale digitale Stelle, welche alle aktuellen sorbischen Angebote bündelt und bereitstellt. Interessenten werden über aktuelle Angebote informiert.</div>
|-
| colspan="2"  style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | '''IST-Analyse – moderne Marketing-Methoden'''
| style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | '''IST-Analyse – sorbische digitale Marketing-Welt'''
|-
| colspan="2"  style="border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | Bedeutung und Eignung v. Marketing-Methoden: 


{| style="border-spacing:0;"
|-
| align=center style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Moderne digitale Marketing-Methoden'''
| align=center style="border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Bedeutung'''
| align=center style="border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Eignung für Kultur'''
| align=center style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Eignung für Angebote'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Suchmaschinenmarketing</span>
| align=center style="background-color:#00b050;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 5
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Content-Marketing</span>
| align=center style="background-color:#00b050;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 5
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Social-Media-Marketing
| align=center style="background-color:#00b050;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 5
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Bannerwerbung</span>
| align=center style="background-color:#c5e0b3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 4
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Videostreaming</span>
| align=center style="background-color:#c5e0b3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 4
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Omnichannel-Marketing
| align=center style="background-color:#c5e0b3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 4
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Search-Engine-Advertising
| align=center style="background-color:#ffd966;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Individualisierung
| align=center style="background-color:#ffd966;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Marketing-Automation
| align=center style="background-color:#ffd966;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Privacy Marketing
| align=center style="background-color:#ffd966;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | E-Mail-Marketing
| align=center style="background-color:#fff2cc;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 2
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Geo-Fencing
| align=center style="background-color:#fff2cc;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 2
| align=center style="background-color:transparent;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
| align=center style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''X'''
|-
|}
<div style="color:#000000;"></div>
| style="border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;" | Einsatz der Marketing-Methoden: <span style="background-color:#92d050;">häufig</span>, <span style="background-color:#ffff00;">moderat</span>, <span style="background-color:#f69292;">selten</span>


{| style="border-spacing:0;"
|-
| align=center style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Moderne digitale Marketing-Methoden'''
| align=center style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Einsatz bei den Obersorben'''
| align=center style="border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Einsatz bei den Niedersorben'''
| align=center style="border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Einsatz für Kultur'''
| align=center style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | '''Einsatz für Angebote'''
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Suchmaschinenmarketing</span>
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Content-Marketing</span>
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Social-Media-Marketing
| align=center style="background-color:#92d050;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#92d050;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#92d050;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#92d050;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Bannerwerbung</span>
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">Videostreaming</span>
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Omnichannel-Marketing
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Search-Engine-Advertising
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Individualisierung
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Marketing-Automation
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Privacy Marketing
| align=center style="background-color:#f69292;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#f69292;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | E-Mail-Marketing
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
| style="background-color:transparent;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;color:#000000;" | Geo-Fencing
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:0.5pt solid #d0cece;border-right:1.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#92d050;border-top:0.5pt solid #d0cece;border-bottom:0.5pt solid #d0cece;border-left:1.5pt solid #d0cece;border-right:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
| align=center style="background-color:#ffff00;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 
|-
|}

|- style="background-color:#d9e2f3;border:0.5pt solid #000000;padding-top:0cm;padding-bottom:0cm;padding-left:0.191cm;padding-right:0.191cm;"
| colspan="3" | '''SOLL-Konzeption – zukünftige Maßnahmen und Aufgaben'''
|-
| align=center style="background-color:#d9e2f3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">'''Sub-Thema'''</span>
| align=center style="background-color:#d9e2f3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">'''Nr.'''</span>
| align=center style="background-color:#d9e2f3;border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | <span style="color:#000000;">'''Maßnahme'''</span>
|-
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Nutzung dig. Angebote
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3.0_1
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Bekanntmachen vorhandener sorbischer digitaler Angebote
|-
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Marketingworkshop
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3.0_2
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Marketing-Analyse-Workshop mit den beteiligten Einrichtungen
|-
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Marketing-Team
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3.0_3
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Marketing-Team festlegen und stärken
|-
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Sorbisches Portal
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3.0_4
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Konzeption und Umsetzung eines sorbischen Portals
|-
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Marketingkonzept
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | 3.0_5
| style="border:0.5pt solid #d0cece;padding-top:0cm;padding-bottom:0cm;padding-left:0.101cm;padding-right:0.101cm;" | Erstellen eines mittelfristigen Digital-Marketing-Konzepts
|-
|}